At the risk of being seen as phoning in this week’s blog post, I’ve put the Attensa StreamServer to the test by culling my many news feeds, alerts and search inquiries within the platform to cherry pick three stories related to knowledge management, content aggregation and information overload that either blew my mind, blew my hair back or at least blew me away from what I was doing at the moment to actually read the information. I’ll also give you a brief rationale for sharing it with you. This approach will progress into a monthly newsletter to be launched this Spring (Attention-themed name TBD and currently accepting suggestions).

To submit your email address to receive the newsletter and our soon-to-be released white paper, A Framework for Reducing ?Attention Overload in the Enterprise, send me a note using our Quick Contact Form below You can submit your newsletter name suggestions in your note to me or in the comments section for this post. A leader going into the clubhouse is The�Attention Spanner (which may look too much like Spam(m)er?). The chosen winner gets a $5 coffee card from Attensa.

For now, without further ado:

Attensa’s Top 3 Attention Getters

1. Blew My Mind: The New Information Age by Vivek Wadhwa (in @TechCrunch on April 11, 2011)

A great piece on the opportunities to leverage Big Data to enhance companies, countries and humanity as a whole. It’s a great read, but an even better video to watch if you have time. Here’s @wadhwa and his Keynote address at Data 2.0 Conference in New York. For me it was good to see the possibility amidst the purported digital anarchy. Hope you agree (Part 1 of a 2-part video dispatch from Blip.tv. Both are great.)

2. Blew My Hair Back: Clearing the Mind: How the Brain Cuts the Clutter by Jennifer Welsh, a LifeScience Staff Writer, on April 13, 2011

Other than hitting my topics of interest–namely overload, brain clutter and enterprise Attention Deficit Disorder–on the nose, this piece caught me off guard by dissecting the neuroscience behind how we cope or don’t cope with the deluges of data washing over us minute-by-minute each day.

“The brain doesn’t have enough capacity to process all the information that is coming into your senses,” said study researcher Julio Martinez-Trujillo, of McGill University in Montreal. “We found that there are some cells, some neurons in the prefrontal cortex, which have the ability to suppress the information that you aren’t interested in. They are like filters.”

And when your brain gets tired…or before it does…Attensa can help you automate the process so your prefrontal cortex can focus on other more important things like big-picture, visionary thinking. That mini-commercial aside, another interesting find on the LifeScience site were Brain Games by Lumosity to maximize, among other things, Attention. Worth a brief visit that could actually be a work-related diversion.

Blew Me Away From Work: How Financial Institutions Can Profit from the Data Deluge by Praveen Jhamnani, Krishnan Raman
For me this article caught my attention based on my previous life in� financial services technology, a ‘data deluge’ in the headline and Attena’s growing interest from financial institutions for an automated current awareness solution. At least that’s where my mind went when reading it.

Praveen and Krishnan layout quite methodically an information architecture deployed by financial institutions to manage internal financial documentation, customer data and other business-related records to unearth business opportunities or predict market trends. This is a common value proposition in the Business Intelligence/data warehousing world where both men live (Mind Tree). What struck me as I read this, is that in our current Information Age or in Vivek’s “New Information Age” a similar methodology is now being deployed to harness the knowledge spun up by� internal business collaboration tools and communications tools like email or SharePoint right along with external Web content� and news alerts. And more than simply aggregating the data for number crunching, it is being� fed to people in the business based on their interests, previous consumption patterns and delivery preferences.

I sense a powerful 1-2 punch for� financial institutions in their bare-knuckle brawl with data overload.

Those are my thoughts. I welcome yours. And don’t forget to send me a note to opt-in for our Newsletter or chime in below on the Attensa Attention Spanner name game.

Until I interrupt you again.

Mark