For a technology with Simple for a middle name, users are baffled by how to create custom feeds and content. The new version of the Attensa Feed Server provides a very simple answer. Use your email client. Users can create and deliver custom feeds and articles as easily as writing and sending an email. Your feed can be shared on the server and team members with permission can contribute to feed using email. It's a great publishing/subscribe mash-up tool. Here's how it works: (but to really see it in action, request a Feed Server demo).